School of Arts and Design

Overview

Since its founding in 1994, School of Arts and Design has established a scientific and comprehensive system of education, focusing on five disciplines of industrial design, product design, animation, visual communication design, and one graduate program. The school has attracted over 1,000 students who are currently enrolled in its undergraduate and graduate programs.

In the complex of the school is a training exhibition center, a library, a CAD lab, a clay animation lab, a 2D animation lab, a modeling lab, a product molding lab, a studio lab, a sound recording lab, a 2D motion inspection lab, a non-linear editing lab, a motion capture lab, a pottery studio, an art studio, multimedia classrooms and other facilities.

The school currently has 54 faculty members, of whom 4 are professors and 14 are associate professors. Among them 5 are tutors for master degree students.

The school is pledged to enhance the professional quality of undergraduates and graduates, updating the concepts of education in teaching, focusing on comprehensive ability of students with creativity and artistic mind. With this aim, the school emphasizes the students’ firm foundation in modeling and skills in foreign languages and CAD. The ultimate goal is to turn the students into excellent professionals with strong practical ability and social adaptability.

The school encourages and supports students to participate in various competitions at all levels. The important awards the students have won includes the first prize in China Automobile Design Competition, the prize of best color effect, honorable mentions and organization award in CCTV Automobile Design Competition, silver, bronze and honorable mentions in Rongda Cup Furniture Design Competition of the First Furniture Festival of China. The students’ practical ability and artistic creativity are highly and widely recognized.

The school adheres to the education mode “implementing engineering education with engineering and social practice”, to foster its educational characteristics. Necessary reforms have continuously been carried out in constructions of specialty characteristics, curricula, teaching staff, labs, training base, textbooks, teaching research and innovation, teaching administration and international collaboration. By this the school has developed in all respects.

Introduction to discipline

The discipline of art design takes advantage of the characteristics of mufti-disciplines in the university to promote its overlap and integration with others. Under the guideline “Optimize Structure, Focus on Priority, Develop in Harmony”, the school is trying to construct the complete system of curricula for art design, and has set up a graduate education system “Combining the Theories with Practice, Developing Knowledge Structure to Meet Social Demand, Improving Innovation and Creativity of Art Design ” , to produce higher-level innovative professionals who can satisfy demand of socialism construction with their firm foundation of design theories and strong practical ability.

The discipline of art design currently consists of environmental art design, decorative art design, model design of products, pottery art design.

Environmental art design targets at the design principle and methodology with the idea of low-carbon economy, to harmonize the relationship among humans, buildings and environment. It focuses on combination of art, engineering and design, aiming to beautify environment and improve human’s living quality, offering solutions for overall planning of environmental engineering and architectural art, gardening design, inside and outside environmental art design of buildings for civil and commercial, cultural, recreational use, also including landscape design in urban area.

Decorative art design makes use of the best decorative language to convey design information completely and exactly. Based on the modeling theory, technique of expression, morphology and chromatology, it mainly focuses on visual communication design theory and methodology, making design decisions for packing, advertising and displaying of industrial products and hand-works, and providing systematic design and plan for CIS image of businesses.

Model design of products sticks to the principle “Design for Use”, which comes with the design characteristic “Design + Produce”. It focuses on the development design of mechanical electrical and light industrial products, paying much attention to different factors in product formation and application. Theory, methodology and culture of modern product shape design, structure design and ergonomics are main research subjects.

Based on the traditional culture and technology, pottery art design promotes the application of “Design + Technological Process” widely. It takes design theory of pottery art as foundation to study model design, decorative design, manufacturing technology and development of new products.

Industrial Design

This specialty mainly requires students to learn basic theory and knowledge of industrial design, receive basic training in industrial design principle, procedure, method and design expression, so to help them have the basic abilities to properly deal with the relationship between industrial design and environment, user, market, function, modeling, color, structure, material and process, and further integrate these relationships into the design of the products and services, making the students become advanced application-oriented talents with strong practice ability, innovation consciousness and entrepreneurship in the field of product design.

This major features in “making students gain strong ability in product development and product appearance forming by giving them engineering software training”. The basic purpose of this major is to develop industrial design talents urgently needed in markets. The courses of this major focus on professional basic knowledge such as 3D model engineering computer software production, product rendering technique, computer products expected performance and application of man-machine engineering product design and product design procedure and method, application of bionics design, etc, as well as carrying out comprehensive training in courses of evolutionary product design, innovative product design, conceptual product design, and so on, in order to cultivate students’ ability in product function development and product appearance shaping.

The courses of this major include basic modeling, fundamentals of design morphology, perspective application, drawing, computer 3D model, product design rendering performance techniques, computer products expected performance, ergonomics, product design methodology, evolutionary product design, bionics design application, product semantics, product design culture research internship, design of conceptual production, innovative product design.

Product Design

This major aims to make the students have solid basic and theoretical knowledge in product appearance design, and strong ability in computer software application. This major teaches basic theory and knowledge of product design, provides basic training in product design principle, procedure, method, and aesthetic expression, strengthens the students’ comprehensive and unique design ability, makes students able to appropriately deal with product design materials, and have basic knowledge in manufacturing and design. At the same time, the students are supposed to have the preliminary ability to do scientific research and practical work, and have a certain ability of creative thinking.

This major highlights design innovation as its cultivation idea, and establishes and implements the talent training mechanism of “taking design as the main line, practical ability training as the core”, so that the students in the undergraduate stage can not only master the solid basic theory and specialized knowledge, but also have the ability to solve practical problems in design. In order to improve students’ professional ability, this major carries out the teaching mode of “promoting teaching by competing, promoting learning by completing”.

The courses of this major include drawing, fundamentals of computer software, design perspective, basic sketch, computer-aided industrial design, quick presentation in design, perspective view and express method, ergonomics, design program and method, material forming and process, bionics design application, product semantics application design, national art and design practice, systematic design of product, product development and design.

Animation

This major aims to cultivate practical and creative talents who have the basic knowledge and skills in animation creation with high artistic accomplishment, strong practical ability and creative consciousness, so that they can do such work as planning, designing, production, promotion, animation education and research in the institutions as film and television media planning, game development, animation production, interactive application and animation propagation.

This major has set up a “Producer” mode as its innovative talent training system, trying to create a market-oriented education environment, integrating teaching, creation, scientific research, production and marketing as one. The Wisdom of Commercial Animation Firms has been established, with studios as Architectural Animation, Virtual Reality, Dynamic Media, Game CG” and Commercial Illustration to undertake commercial animation projects from the society. The feature of this major is to cultivate students with the characteristics of the three dimensional animation as their leading market-oriented innovation practice ability.

The courses of this major include college English, human body sketch, foundation of animation software, 3D scene creation, animation character design, 3D character creation, animation script and lens design, 2D animation creation, 3D animation advanced technology, digital post-technology, animation teaching investigation, 3D animation creation, architectural animation, digital media, animation creation.

Environmental Art

Students should master the basic theories and knowledge for environmental art and relevant disciplines. With the feature of practical teaching, it has specialized in the interior design. The whole cultivation plan will focus on improving the students’ practical ability, the ability to respond to the design project and creative capability. It has also combined various knowledge and design methods, such as architecture design and landscape design, into the interior design. Besides the communicative ability, it is also featured by cultivating the students’ practical skill and sensitive creative mind for interior design.

Those courses have included the architecture design history, architectural design methodology, effect drawing expression for interior and exterior design, ergonomics, drawing, architecture model making and technology, architecture and environment design investigation method, digital environment design and architecture-environment-related software application, the Chinese and foreign industrial art history, design theory, fundamental of modeling as well as world architecture and environmental design history.

Visual communication design professional

This major make students to master the basic skills of the traditional print media and modern digital media, also have a strong artistic design practice ability, innovative consciousness and entrepreneurial ability. Graduates can be engaged in the design, management, research and teaching in the field of art design, including the Internet media, enterprises, institutions, secondary schools and research units. Students will be fully improved in the design of innovation, language, written expression ability and social communication ability. Advocate students to combine teaching content and social practice, cultivate students' teamwork spirit, encourage students to participate in the design events which are in order to promote learning and understand the international forefront of design advice. Students are required to have a strong ability of design language, design innovation ability and self-learning ability, mastering the relevant design theory, management and related design software application ability. It is featured by cultivating the ability of the cultural connotation of the design work and the derivative design.

Degree courses have included decorative pattern language, graphic creative design, font design, poster design, book design, logo design, VI design and commercial photography.

Exchange and Cooperation

The school has developed academic communications with foreign universities, and many young teachers have experience of studying abroad. A lot of foreign experts and scholars have visited the school and given related lectures. It has established cooperation relationship with France University Valencienne and UK-based Teesside University.